Munich. From 1 January 2019, Jens Thiemer will be the new head of BMW Brand Management. Following his degree in business studies, Thiemer (46) has gained many years of experience in automotive brand management and marketing, both from a manufacturer’s and a consultant’s perspective.
“Brand management and marketing are crucial fields for a premium car company operating in today’s highly competitive environment,” said Pieter Nota, BMW AG Management Board Member for Sales and Brand BMW. “To ensure our continuing success in this very competitive business, we will be extending this area in the coming months. I am delighted that Jens Thiemer, a highly experienced marketing specialist, is joining us at this time,” Nota continued. “Our joint goal is to achieve a seamless brand experience for our customers, across all touchpoints.”
