The Art Of The Tattoo: The Progressive® International Motorcycle Shows® Announce New Art Initiatives Including Partnersh

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The Art Of The Tattoo: The Progressive® International Motorcycle Shows® Announce New Art Initiatives Including Partnersh

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The Art Of The #Tattoo: The @Progressive® International Motorcycle Shows® Announce New Art Initiatives Including Partnerships With 21 Helmets And Inked Magazine


Industry influencer IMS to host first nationwide tour of 21 Helmets
See hand painted, one-of-a-kind designs and original artwork by tattoo artists throughout the Show
Watch Japanese motorcycle artist Makoto Endo perform live Ivy-Illustration art each day


SANTA MONICA, Calif., Oct. 20, 2015 /PRNewswire/ -- The Progressive® International Motorcycle Shows® (IMS), the most influential touring consumer motorcycle show in the U.S., is proud to announce its partnership with 21 Helmets and Inked Magazine. A new key Show feature for the 2015/2016 IMS Tour, the activation focuses on tattoo art and the designers that create these magnificent, one-of-a-kind works. As one of the leading motorcycle industry influencers, IMS is working with the One Show and Inked Magazine to widen the scope of people who have the opportunity to experience 21 Helmets and become inspired by original works of tattoo art.
21 Helmets is a unique custom helmet display featuring 21 examples of hand painted, one-of-a-kind designs and original artwork by tattoo artists. This custom helmet show was created by See See Motorcycles, approximately 5 years ago, in response to a growing interest in cool and unique custom designs. A different series of 21 Helmets is featured annually at the One Show in Portland, OR, where the 2015/2016 IMS Tour kicks-off on October 31st.
Tracy Harris, Senior Vice President, Powersports Group, UBM Advanstar: "The Progressive® International Motorcycle Shows® (IMS) is excited to partner with the One Show and Inked Magazine to bring the skill, creativity and fine art of 21 Helmets to thousands of IMS attendees across the U.S. Visitors to the 2015/2016 Tour will have the unique opportunity to see these beautiful works of art along with helmets created by local artists in their city."
In conjunction to the traveling core display, Inked Magazine will be inviting three local tattoo artists to each show on the tour to do "live art" within the 21 Helmets exhibit. Artists will be on site at the Show customizing helmets and taking attendees through the complete design process.
In addition to the 21 Helmets Inked activation, the Progressive® Parlor® features live art by Japanese-born motorcycle artist, Makoto Endo who will be performing live Ivy-Illustration art each day of the Tour. Endo will be painting a large-scale illustration of a custom motorcycle using chopsticks as his paint brush and attendees are encouraged to enter to win one of his custom paintings at the Studio.
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