Hot Leathers Revs it Up at Daytona Bike Week 2015 as Official Merchandiser

[totalmotorcycle]

Hot Leathers Revs it Up at Daytona Bike Week 2015 as Official Merchandiser

Hot Leathers Provides Merch, Models and Fashion Show Sponsorship at Daytona Bike Week 2015

Manchester, Connecticut (March 17, 2015) - Hot Leathers, the industry leader in motorcycle apparel and accessories, blew the doors off as an Official Merchandiser of Daytona Bike Week 2015, ensuring the unofficial launch of the riding season got off to a rip-roaring start. Rally goers flocked to the many Hot Leathers locations and loaded up on official Daytona Bike Week merchandise.

"Oh, man, this year was great," said Andy George, Hot Leathers' executive vice president. "We always have a killer time meeting with our customers at these events, but Daytona 2015 was special."

With spots all over town--featuring several on main street, at the Speedway, and the Cabbage Patch--Hot Leathers showcased their widest selection of merchandise to date, including the new Indian Larry Motorcycle line and Official Evel Knievel merchandise, both of which sold very well.

The Hot Leathers-sponsored K and G Cycles® Thunder Alley Fashion Show on March 14 proved to be a crowd favorite, and the winners of the Hot Leathers model search spent the week riding around Daytona, modeling apparel and they got to star in the professional model shoot that went down on March 8 in Daytona.